Brighthouse Financial

“Promote long-term annuities to financial advisors.”

Not the sexiest brief on earth. Not the easiest ask to pull off in a category with incredibly strict rules, and even stricter brand guidelines. That said, I am really proud of the forty page magazine we designed to do the job. Illustrated by the incredible Noma Bar and full of articles and opinion pieces by leading experts and trends forecasters, The Insights Journal was so successful it even spawned it’s own podcast spin-off.

Creative Director: Marta Ibarrondo
Art Director: Camille Sudekum
Illustrations: Noma Bar