Pinterest Predicts

Pinterest Predicts isn’t your typical trend report. Because Pinterest is where people go to get inspired and plan the future, it’s a not-yet-trending report.

I worked within the marketing arm of Pinterest to create and design content for Pinterest Predicts: an annual work stream that predicts what will trend in the next year, and a weekly one that predicts what will trend each week of the year. In addition to becoming an image curation expert and building 8 to10 mood boards per week for unique trends, I made tons of sales content and brought the trends to life through collage.

In 2021 alone, these projects brought in a whopping $61 million in revenue. Pinterest Predicts Weekly (my baby) accounted for $35 million of that total.