Choose Women
On the Wednesday after Black Friday, we want people to choose women. Because if everyone were to choose to buy from women-owned businesses for just one day, we could close the gender pay gap and break the glass ceiling in America.
With a budget of exactly zero dollars, my small team created a brand, a film, a website, an Instagram AR filter, and a bunch of swag. Oh, and we launched it at the UN, and Missy Elliott was there.
Made at BBH New York. Creative Director, Marta Ibarrondo.