Dr. Martens
Spec campaign + original photography
Scientifically, it takes 21 days to make or break a habit. It also takes 21 days to break in a pair of Dr. Martens. We created a campaign that would challenge women to do both, and ultimately become more comfortable in both their skin and their boots. We took our friends to a skate park to shoot the photos.
Made in Texas Creative at The University of Texas at Austin with Lorena Reyes and Charlotte Lichtenheld.