Dr. Martens

Spec campaign + original photography

Scientifically, it takes 21 days to make or break a habit. It also takes 21 days to break in a pair of Dr. Martens. We created a campaign that would challenge women to do both, and ultimately become more comfortable in both their skin and their boots. We took our friends to a skate park to shoot the photos.

Copwriter: Charlotte Lichtenheld
Art Director: Camille Sudekum, Lorena Reyes